![]() ![]() During a long flight home from an assignment with photographer Thomas Prior, he gave her valuable business advice. She said it was important to work with photographers she clicked with, and who were generous with their knowledge rather than protective of their trade secrets. ![]() One of her first meetings was with a New York Times editor she knew.įor Cait Oppermann, assisting a handful of photographers before launching her professional career taught her technical skills. She and fellow artists met for monthly critiques and organized exhibitions. The connections also provided a support network of peers, who encouraged Arutyunova to show her book of portraits and personal work to photo editors a few years later. When she graduated, those relationships led to casual jobs shooting music videos for bands and headshots for actors, and a wealth of experience. For Sasha Arutyunova, that practice started when she was a student at NYU, and collaborated with people outside the photo world, including artists and musicians studying in her program. One theme that ran through their stories was the importance of building and sustaining personal relationships. Also on the panel was Bloomberg Businessweek deputy photo director Aeriel Brown, who added the perspective of someone who hires new and emerging photographers. At “PDN’s 30: Strategies for Launching and Building a Career in Today’s Market,” a seminar at PhotoPlus Expo, PDN’s 30 2017 photographers Cait Oppermann, Christina Holmes and Sasha Arutyunova, and Sony Artisan Christopher Lynch, spoke about how they launched and sustained their careers.
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